Hyundai Elantra 2011
Due to the earthquake that happened in Japan on March 2011, Japan companies are doing less production. The Detroit Three hopes to bring American cars back on the market and believe that due to the earthquakes and Tsunami, Japan car companies are making less cars and are no longer a threat to the competition of the Detroit Three. While this is true for more Japanese cars, the continuing production of Hyundai cars has not been effected by the natural disasters in Japan.
Hyundai cars are so popular that such big disasters like earthquakes can’t stop the mass production of Hyundai cars. In fact, sales of Korean cars companies have increased their sales by 36% after the first four months of 2011.
Hyundai became one of the six U.S. top selling manufacturers especially thanks to their beautiful car, the Elantra. The reason that the Elantra is such a bestselling car is because people love compact cars, since it’s not only easier to find parking, but more fuel efficient.
Nowadays, the respect of a green environment became the main preoccupation for many people deciding what car to buy. People don’t want to drive large cars. They understood that the environment is more important than having big cars, which consume too much fuel and pollute the planet (besides having more fuel efficient cars are also cheaper since one has to buy less gasoline). Hyundai created the Elantra, a compact car which is cheap, elegant and functional answer to people’s requests of a compact, fuel efficient, environmentally friendly car.
Hyundai offers an exceptional value with the design, Elantra is an inexpensive car without looking cheap. The Elantra 20011’s exterior has sheet metal is wrapped tightly around the frame and creates stretching from the headlights upward to the door handle, and the tail lamps seem to stretch it length.
According to Alex Taylor III from Fortune magazine, “It is the view from behind the wheel that really sold me on the Elantra. The instrument panel, gauges, and switches are both stylish and functional, and look as if they belong in a much more expensive car. Hyundai deserves to rank with Volkswagen among the very best at interior design.” (http://money.cnn.com/2011/05/10/autos/hyunadai_kia_success.fortune/).
The Elantra comes with a 1.8 liter four cylinder engine and it take 8.6 seconds to get from zero to 60 miles per hour.
The Environmental Protection Agency (EPA) scores the fuel at 29 miles per gallon in the city/ and 40 mpg on the highway.
Currently Elantra is the 9th best compact car sold in USA exceeding the main competitors in the market like Honda with the Civic or Accord, Toyota with the Corolla and even though Ford has more dealerships, the Elanta outsells the Ford Fiesta by 2:1. This is probably because the 2011 Elantra is sold for only $19,980.
The next year and a half looks good for Hyundai. According to the “Car Wars” report by Bank of America Merrill Lynch, Hyundai is replacing 23% of its sales volume for 2012 and that’s higher than the industry average. (http://money.cnn.com/2010/06/23/autos/car_wars.fortune/index.htm?iid=EL). Also, 45% of these new Hyundai models are small cars and 34% are crossovers compared to around 18% and 25% for the rest of the car companies.
Because of Elantra’s low price, fuel efficiency, a beautiful interior and a great use of its compact space, it’s no wonder that General Motors as well as other car manufacturers consider Hyundai their toughest competitor.